March 16, 2003

Half a snail is better than...

The latest campaign from ginger beer brewers Fentimans may not make the shortlist for Great Advertising Mistakes Of Our Time but it still boggles me.

Fentimans are rightly proud of their traditional beverages, and stress that 75 years ago all ginger beer was made the same way. But it seems strange to link this with the anniversary of Donoghue v Stevenson, well known to law students as a tale of negligence and gastro-enteritis.

...celebrate with us, the fame that snails have given Ginger Beer

I'm particularly bothered that they're running a competition with a prize of 7400 'via special bottles'. That would be special how?

Just call me picky, but I prefer the vegetarian option.

Posted at March 16, 2003 05:49 PM