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August 08, 2003

An Inexplicable Horde of Journalists Descend on Tottenham Street

I was part of London's first flash mob this evening. We gathered in pubs in Soho from 6, and then from 6:17 received our instructions.

the slip of paper with the instructions

These contained not just where we should go, but also what we should do when we got there. Mike instantly started moblogging to LiveJournal.

Mike moblogging

Meanwhile, people syncrhonised their watches, and at 6:17 we were off! Just round the corner.


On arriving at the sofa store, all ready to excise the o's from our spoken voice, we discovered it was closed. At this point the mob milled around a bit, unsure what to do next.


Luckily, the security guard was nearby, and seeing a mob of people outside his store, he did what any sane security guard would do, and opened up the shop; this triggered the last part of the event, where people coveted the sofas with the words 'Oh Wow, What a Sofa', without making the sound of the letter oh.

And this is different from shopping in IKEA on a Saturday how?

After a few minutes we all dispersed; perhaps not quite as quickly as the inventor of flash mobs expected.

Posted by Alison Scott at August 8, 2003 12:42 AM

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You got blogged yourself, by Warren Ellis: http://diepunyhumans.com/futurephone/Premob.jpg

Posted by: Simon Bisson at August 8, 2003 08:22 AM

Tottenham Street? Shurely shome mishtake?

Posted by: Joseph Nicholas at August 8, 2003 10:47 AM

Posted by: Alison Scott at August 8, 2003 12:24 PM

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