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February 24, 2003

Advertisers' Dream Girl

While I was ill, I watched television. So I saw some adverts. As it was mostly daytime telly, these were mostly for loans, credit cards, refinancing schemes, car credit, and accident compensation lawyers. Some ads, however, just act as public information bulletins, providing instructional material for how to live your life.

One of these is the current ad for HP Sauce, which shows a woman making and eating a bacon sandwich. Which reminded me that I'm very fond of bacon butties. So Jonathan and I had them for lunch today.

The ingredients that set brown sauce apart from other sauces are date and tamarind. For a while it was possible to buy a date and tamarind pickle from Sharwoods, which sort of tasted like upmarket brown sauce, but they discontinued it a few years ago. I'd never really had the habit of brown sauce until after I started eating the pickle; my mother disapproves of ketchups of all kinds and, although she eventually relented on the matter of tomato ketchup, we never had brown sauce at home.

At any rate. Really soft white bread; you can use thick sliced if you like, but I prefer to take slices off a loaf. Butter; it's critical, for all you're about to add your own weight in bacon fat. Bacon; and I like streaky because I like it fairly crisp but still soft in bits. Brown sauce, by which I mean HP Sauce, because I am an advertisers' dream girl. You don't cut up the sandwich unless you're feeding it to a toddler.

Interestingly, HP Sauce is now part of the Danone group, "committed to improving the lives of people around the world by providing them with ... more healthful pleasures." Mmm mmm.

Posted by Alison at February 24, 2003 02:34 PM


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